Ah, good point. I didn't look too deep. You're right, though. It looks pretty successful. Although looks can be deceiving.
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Yeah, unfortunately, all that's required for a slick looking website is $0 worth of static hosting at Cloudflare and having created it before you lost it all. Whereas with a physical store you can look at its condition just by looking at it, judging how something is doing by their website is much harder because digital things don't decay like physical ones do. The space jam website's still up.