Why App Speed Matters: Revenue(fly.io)

    $.fn.arctic_scroll = function (options) {

        var defaults = {
            elem: $(this),
            speed: 500
        },

        allOptions = $.extend(defaults, options);

        allOptions.elem.click(function (event) {
            event.preventDefault();
            var $this = $(this),
                $htmlBody = $('html, body'),
                offset = ($this.attr('data-offset')) ? $this.attr('data-offset') : false,
                position = ($this.attr('data-position')) ? $this.attr('data-position') : false,
                toMove;

            if (offset) {
                toMove = parseInt(offset);
                $htmlBody.stop(true, false).animate({scrollTop: ($(this.hash).offset().top + toMove) }, allOptions.speed);
            } else if (position) {
                toMove = parseInt(position);
                $htmlBody.stop(true, false).animate({scrollTop: toMove }, allOptions.speed);
            } else {
                $htmlBody.stop(true, false).animate({scrollTop: ($(this.hash).offset().top) }, allOptions.speed);
            }
        });

    };

  var $document = $(document);

    $document.ready(function () {
        ...
        $(".scroll-down").arctic_scroll();
        ...
    });