The WeWork Manifesto: First, Office Space. Next, the World(nytimes.com)
nytimes.com
The WeWork Manifesto: First, Office Space. Next, the World
https://www.nytimes.com/2018/02/17/business/the-wework-manifesto-first-office-space-next-the-world.html
58 comments
It does seem set up to innovate in one area pretty well: the standardization/commodification of the tech worker.
They'll find the combo of snacks, distractions, booze, socializing, workspace and ideology that results in the best tech worker: the most standardized, replaceable, productive and affordable to employ worker it is possible to produce.
Because what exactly they are optimizing for when they "optimize your life" is a important thing to consider, and your employer is their customer - not you.
They'll find the combo of snacks, distractions, booze, socializing, workspace and ideology that results in the best tech worker: the most standardized, replaceable, productive and affordable to employ worker it is possible to produce.
Because what exactly they are optimizing for when they "optimize your life" is a important thing to consider, and your employer is their customer - not you.
>[WeWork] is for people for whom this society works well already
Well said - and further to this, it creates homogeneous environments which leads to innovation only towards your own community. On this note, I've been advising my younger friends to do two degrees (or chase two desires) on completely different subjects towards the same goal: the most interesting people I know have more than one core interest.
Well said - and further to this, it creates homogeneous environments which leads to innovation only towards your own community. On this note, I've been advising my younger friends to do two degrees (or chase two desires) on completely different subjects towards the same goal: the most interesting people I know have more than one core interest.
As someone who once lived in a WeWork for a bootcamp of sorts, and 1776 during the daytime for those weeks, and has spent 6 years abroad prior as an American working abroad, so well said. This really resonates with me. I feel general unease in such places because we are all so similar and I feel the same towards all of us from my private high school: let's pat ourselves on the back after mommy and daddy put us in socioeconomic padding to force us into the pit of success!
i think this is a very insightful comment. i'm one of those people that spend a lot of time discussing and arguing about diversity and inclusion (here and irl) and what i wish people understood intimately what you allude to here
>but because they're people for whom this society works well already, so there's no need for a revolution.
it's very hard to convince someone for whom a system is working that there's potentially something immoral about perpetuating that system. the feeling is that since they're not proximally personally culpable that it's not a moral failing to participate but this is true
>But the real cost is that our society has to bend to support them
capital and resources allocated for wework is capital and resources that could have been allocated else where if our cultural priorities were different and therefore it's to the detriment of "abnormal" peoples that wework exists and persists.
i know i'm basically recapitulating everything you've said but (clearly) i think it merits emphasis.
this prompts the question: how do you do it? i think i'd be interested to know how you became sympathetic or partial if you're not from a marginalized community yourself (and we can take that offline) but this is hopeful as well
>But the ideas they generate, they're just... normal. They're not really strange or weird or delightful.
normative practices by definition normalize status quo. if in 50 years you still want to be wearing plaid, drinking craft beer, and listening to lcd soundsystem then go ahead and continue to exult in wework et al but otherwise you should try to include people that look very much different from you.
>but because they're people for whom this society works well already, so there's no need for a revolution.
it's very hard to convince someone for whom a system is working that there's potentially something immoral about perpetuating that system. the feeling is that since they're not proximally personally culpable that it's not a moral failing to participate but this is true
>But the real cost is that our society has to bend to support them
capital and resources allocated for wework is capital and resources that could have been allocated else where if our cultural priorities were different and therefore it's to the detriment of "abnormal" peoples that wework exists and persists.
i know i'm basically recapitulating everything you've said but (clearly) i think it merits emphasis.
this prompts the question: how do you do it? i think i'd be interested to know how you became sympathetic or partial if you're not from a marginalized community yourself (and we can take that offline) but this is hopeful as well
>But the ideas they generate, they're just... normal. They're not really strange or weird or delightful.
normative practices by definition normalize status quo. if in 50 years you still want to be wearing plaid, drinking craft beer, and listening to lcd soundsystem then go ahead and continue to exult in wework et al but otherwise you should try to include people that look very much different from you.
> if in 50 years you still want to be wearing plaid, drinking craft beer, and listening to lcd soundsystem
At risk of playing armchair psychologist, this is something I notice in American debates on diversity: people seem to be looking for what's in it for them. What's the hidden music genre I can turn into a trend and profit greatly? Will this traditional African dress make me less like some backwards bumpkin?
I don't share the objection to "cultural appropriation" (I like sharing and remixing of cultures). I know it's not an exclusively American phenomenon. But it seems that people are always selling something, and I'm out of money.
At risk of playing armchair psychologist, this is something I notice in American debates on diversity: people seem to be looking for what's in it for them. What's the hidden music genre I can turn into a trend and profit greatly? Will this traditional African dress make me less like some backwards bumpkin?
I don't share the objection to "cultural appropriation" (I like sharing and remixing of cultures). I know it's not an exclusively American phenomenon. But it seems that people are always selling something, and I'm out of money.
My arrival at most of what you’re talking about here as been through listening to the philosophize this podcast series on Sartre, Camus, Heidegger, Simone De Beauvoir, and the Frankfurt School.
Through my own twisted path of self-discovery, I think I’d pretty well stumbled into Nietsche’s concept of the child. Shedding most of society’s weight, but not turning from its value entirely and sinking into nihilism. Life is fun. Work literally feels like a game I’m playing each day. But my wife asked me what the meaning of my life was to be.
She said it felt haphazard and accidental in ways, and seemed to lack a cohesive directive. She was thinking more in terms of career aspirations, but it was a good question more generally.
I’ll spare you the explanation I gave her, but say that in a nutshell it was personal success with a desired socially positive impact. Probably fairly common.
The episodes outlined above made me rethink the level of impact I am responsible for. Prior to them, I thought doing some good and as little harm as possible was enough, if not exceptional.
Listening to them made me feel the weight of what needs to change, and the responsibility that I have to help bring about that change. It’s not a small undertaking, and I’m probably not even crawling yet, but it’s a game I’m excited about playing.
Through my own twisted path of self-discovery, I think I’d pretty well stumbled into Nietsche’s concept of the child. Shedding most of society’s weight, but not turning from its value entirely and sinking into nihilism. Life is fun. Work literally feels like a game I’m playing each day. But my wife asked me what the meaning of my life was to be.
She said it felt haphazard and accidental in ways, and seemed to lack a cohesive directive. She was thinking more in terms of career aspirations, but it was a good question more generally.
I’ll spare you the explanation I gave her, but say that in a nutshell it was personal success with a desired socially positive impact. Probably fairly common.
The episodes outlined above made me rethink the level of impact I am responsible for. Prior to them, I thought doing some good and as little harm as possible was enough, if not exceptional.
Listening to them made me feel the weight of what needs to change, and the responsibility that I have to help bring about that change. It’s not a small undertaking, and I’m probably not even crawling yet, but it’s a game I’m excited about playing.
>otherwise you should try to include people that look very much different from you.
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character. - MLK
Perhaps you should rethink your life choices when you're making offices "diverse", read exotic, for rich people to enjoy themselves in.
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character. - MLK
Perhaps you should rethink your life choices when you're making offices "diverse", read exotic, for rich people to enjoy themselves in.
First of all "look" is colloquial for holistically be: "what does a democracy look like - it looks much different from DPRK". Second i have news for you: to first approximation on a global scale the easiest way to find someone that thinks differently from you is to find someone that looks different from you. Now sure if I bias my sample (picking people that look different from me but live in the bay area) then that's worthless and I need to investigate second order effects. Third i think there's something perverse about taking that line and trying to twist it to substantiate an argument for why we /shouldn't/ hire more black people (for example)
The idea that there are black people in the first place is a racist one. There is humanity, there are individuals and there are classes, anything else are fever dreams of centuries past.
To try and fix original sin by making it into original virtue ends up in a new apartheid.
There are no black people, there are no white people. Anyone who calls themselves a leftist should be pushing this line as hard as possible.
To try and fix original sin by making it into original virtue ends up in a new apartheid.
There are no black people, there are no white people. Anyone who calls themselves a leftist should be pushing this line as hard as possible.
i am as left as they come and what you're missing is
https://en.wikipedia.org/wiki/Historical_materialism
https://en.wikipedia.org/wiki/Historical_materialism
If race matters always why aren't we talking about the Saxons and the Normans of England. Two races which were segregated by law, with each village of Saxons having group guilt if any Norman was killed on their land.
Race is a construct of the capitalists to divide the working class. That the American 'left' is the most enthusiastic promoter of race today just show what a wonderful return on investment the bourgeoisie got from privatizing the universities and then funding the research in social sciences that benefits them most: cultural, sexual and racial theory/criticism.
Or as Marx put it:
All industrial and commercial centres in England now have a working class divided into two hostile camps, English proletarians and Irish proletarians. The ordinary English worker hates the Irish worker as a competitor who forces down the standard of life. In relation to the Irish worker, he feels himself to be a member of the ruling nation and, therefore, makes himself a tool of his aristocrats and capitalists against Ireland, thus strengthening their domination over himself.
He harbours religious, social and national prejudices against him. His attitude towards him is roughly that of the poor whites to the niggers in the former slave states of the American Union.
The Irishman pays him back with interest in his own money. He sees in the English worker both the accomplice and the stupid tool of English rule in Ireland.
This antagonism is kept artificially alive and intensified by the press, the pulpit, the comic papers, in short by all the means at the disposal of the ruling class. This antagonism is the secret of the English working class’s impotence, despite its organisation. It is the secret of the maintenance of power by the capitalist class. And the latter is fully aware of this.
https://archive.org/stream/MarxEngelsCollectedWorksVolume10M...
Race is a construct of the capitalists to divide the working class. That the American 'left' is the most enthusiastic promoter of race today just show what a wonderful return on investment the bourgeoisie got from privatizing the universities and then funding the research in social sciences that benefits them most: cultural, sexual and racial theory/criticism.
Or as Marx put it:
All industrial and commercial centres in England now have a working class divided into two hostile camps, English proletarians and Irish proletarians. The ordinary English worker hates the Irish worker as a competitor who forces down the standard of life. In relation to the Irish worker, he feels himself to be a member of the ruling nation and, therefore, makes himself a tool of his aristocrats and capitalists against Ireland, thus strengthening their domination over himself.
He harbours religious, social and national prejudices against him. His attitude towards him is roughly that of the poor whites to the niggers in the former slave states of the American Union.
The Irishman pays him back with interest in his own money. He sees in the English worker both the accomplice and the stupid tool of English rule in Ireland.
This antagonism is kept artificially alive and intensified by the press, the pulpit, the comic papers, in short by all the means at the disposal of the ruling class. This antagonism is the secret of the English working class’s impotence, despite its organisation. It is the secret of the maintenance of power by the capitalist class. And the latter is fully aware of this.
https://archive.org/stream/MarxEngelsCollectedWorksVolume10M...
More and more I agree with the sentiment of "Let's change the world" being pure BS.
Why grow infinitely until you fail when you could just get really, really good at a few things for a long time (Oh that's right. VCs and their desire for unsatiable "growth").
I'd much rather work for a company that focuses on one or two core competencies than one that tries to everything ok.
Why grow infinitely until you fail when you could just get really, really good at a few things for a long time (Oh that's right. VCs and their desire for unsatiable "growth").
I'd much rather work for a company that focuses on one or two core competencies than one that tries to everything ok.
Can you blame people? Who doesn't want to be the next Bill Gates or Elon Musk?
The recipe is to grow exponentially and dominate the market, then to do fun world-changing ventures.
The recipe is to grow exponentially and dominate the market, then to do fun world-changing ventures.
>Who doesn't want to be the next Bill Gates or Elon Musk?
Microsoft made killer software and that was basically it for the first like 15 years of their company. If a company can last 15 years and be a behemoth, by all means, start venturing for new green fields... but WeWork becoming an owner of a Kindergarten... what?
Elon Musk is a person, not a company. And all of his companies tie into a core vision (Advance humanity).
WeWork is just starting a school because it... uh... involves a building? I can excuse WeLive because hey, that's a great idea and actually dovetails with WeWork nicely.
Microsoft made killer software and that was basically it for the first like 15 years of their company. If a company can last 15 years and be a behemoth, by all means, start venturing for new green fields... but WeWork becoming an owner of a Kindergarten... what?
Elon Musk is a person, not a company. And all of his companies tie into a core vision (Advance humanity).
WeWork is just starting a school because it... uh... involves a building? I can excuse WeLive because hey, that's a great idea and actually dovetails with WeWork nicely.
I would love for a space that allowed me to work while providing daycare nearby for my kid. But I’m very niche, for sure.
But not everyone is capable of being Elon Musk, or should even want to be like him, if they really understood what it takes to be him. Here is one of the most insightful posts I have ever read on the subject, coming from someone who should know -- his first wife:
https://www.quora.com/How-can-I-be-as-great-as-Bill-Gates-St...
https://www.quora.com/How-can-I-be-as-great-as-Bill-Gates-St...
[deleted]
Unlike Gates and Musk, WeWork is inextricably dependent on the VC industry, which provides the money that unprofitable companies pay WeWork in rent.
That's not the picture I got from the WeWork spaces in Berlin. A significant portion of the companies there (probably enough for break-even) are profitable. Small floating offices from big tech companies, consulting firms, or startups in profitable niches.
It's the Shareholder Directive that you want destroyed. Executives in this country have no choice but to maximize value for shareholders. We need to destroy that rule and its surrounding culture if you want to get rid of insatiable growth
I’m always surprised to see that myth trotted out here!
https://corpgov.law.harvard.edu/2012/06/26/the-shareholder-v...
https://www.nytimes.com/roomfordebate/2015/04/16/what-are-co...
https://www.washingtonpost.com/opinions/harold-meyerson-the-...
https://www.marketplace.org/2016/06/09/economy/price-profits...
https://scholarship.law.cornell.edu/cgi/viewcontent.cgi?refe...
https://corpgov.law.harvard.edu/2012/06/26/the-shareholder-v...
https://www.nytimes.com/roomfordebate/2015/04/16/what-are-co...
https://www.washingtonpost.com/opinions/harold-meyerson-the-...
https://www.marketplace.org/2016/06/09/economy/price-profits...
https://scholarship.law.cornell.edu/cgi/viewcontent.cgi?refe...
Maximizing shareholder value is a canard, not a law, not to mention that fiduciary duty cases against C-levels are so rare as to be irrelevant.
There is a choice.
There is a choice.
The board can always fire the C-level, so by virtue of survivor bias alone the ones left are looking out for shareholder interests first. There is a choice: be CEO or not.
The board can always fire the C-level
Do they, though? And for this reason?
Do they, though? And for this reason?
They can and they will. Watched it happen twice at once company; they ended up turning over nearly all senior management about a year or two behind them.
Again, you don't ever hear about the candidates who were fired quickly (or in less prestigious positions) or never hired in the first place because...survival bias.
"Fired quickly" for violating fiduciary duty? Less-prestigious people don't have fiduciary duties to stockholders. I think you might be making a category error.
Look up B Corporations. There is another way. However most founders really want to be rich and few VCs will invest in this structure.
Stopping optimization, evolution, growth?
Go outside and yell out, "Hey world, I'm good! You can stop evolving now, thanks!"
Go outside and yell out, "Hey world, I'm good! You can stop evolving now, thanks!"
Growth for the sake of growth is how cancer kills you.
Evolution is a good analogy, since you are making the same mistake regarding both evolution and optimization/growth.
These things don't have an inherent direction, they are aimed in a direction. The point being made here is about the direction they are being aimed, not stopping them.
These things don't have an inherent direction, they are aimed in a direction. The point being made here is about the direction they are being aimed, not stopping them.
I don't think anyone's advocating that, they're advocating sustainability (not static-ness(?) I'm sure there's a much better word here) over endless growth, there's a pretty distinct difference.
" But WeWork takes extra steps to encourage fraternization. Like beer kegs that never run dry.
More than most companies, WeWork promotes the consumption of alcohol as an inherent virtue. Posters on the wall encourage people to have a drink. There are wine tastings at WeLive. Company parties feature top-shelf liquor. Mr. Neumann has a well-known penchant for tequila, and a well-stocked bar is prominent in his office.
On a recent Tuesday at 4:07 p.m., the community manager of a WeWork in Midtown Manhattan sent an email reading: “It’s time to get your creative juices flowing! Join us on the 5th floor to drink some wine & paint a beautiful picture.” Just after noon on Valentine’s Day, there was an invitation to share wine and cake in the common area.
Though alcohol is a social lubricant for some, it can be off-putting to many others. Many women have shared stories of feeling uncomfortable with what they described as a frat house culture at some WeWorks, prompting some to leave."
So office space AirBnB for a bunch of frat boys. No thanks.
More than most companies, WeWork promotes the consumption of alcohol as an inherent virtue. Posters on the wall encourage people to have a drink. There are wine tastings at WeLive. Company parties feature top-shelf liquor. Mr. Neumann has a well-known penchant for tequila, and a well-stocked bar is prominent in his office.
On a recent Tuesday at 4:07 p.m., the community manager of a WeWork in Midtown Manhattan sent an email reading: “It’s time to get your creative juices flowing! Join us on the 5th floor to drink some wine & paint a beautiful picture.” Just after noon on Valentine’s Day, there was an invitation to share wine and cake in the common area.
Though alcohol is a social lubricant for some, it can be off-putting to many others. Many women have shared stories of feeling uncomfortable with what they described as a frat house culture at some WeWorks, prompting some to leave."
So office space AirBnB for a bunch of frat boys. No thanks.
Alcohol = frat boys. Ok.
Back in reality it's a very, very common social lubricant, and is a pretty good... Add-on(?) to we-work that attracts people. Alcohol isn't expensive if brought through a distributor, but most people attach a high 'bar' price to it, so see it as an expensive freebie when really it's not.
Just because some people don't drink means we-work is bad? Also not sure if 'wine tasting' screams 'frat boy'....
Back in reality it's a very, very common social lubricant, and is a pretty good... Add-on(?) to we-work that attracts people. Alcohol isn't expensive if brought through a distributor, but most people attach a high 'bar' price to it, so see it as an expensive freebie when really it's not.
Just because some people don't drink means we-work is bad? Also not sure if 'wine tasting' screams 'frat boy'....
I've worked in one of these trendy tech companies with a bar. They attract exactly the same kind of employee. Generally a complete bellend twat probably privately schooled and educated on his parent's money with grand delusions about his place in society. If you want to get smashed, there's plenty of pubs near by. No need to enforce your social code on me. I'm here to code.
Same, except our bar is made of plywood and is tacky as hell. It attracts our employees. I'm also here to code but some free drinks while I socialize with my colleagues isn't bad, especially given central London drink prices.
You are in for a bad time then my friend as that has nothing to do with WeWork. You just described every professional services firm in the USA (CPAs, Lawyers, and Architects concord by my personal experience) and most likely the culture of most team oriented employers in the United States.
It also turns out that the reason is because that’s what most people do anyway. Remember college? Most people were out drinking to socialize. These companies are jus trying to mimic that but with their employees instead of a group of friends hoping it will case friendships and better team cohesion to form. Also because they had a tough week and want to get smashed in the company dime too.
It also turns out that the reason is because that’s what most people do anyway. Remember college? Most people were out drinking to socialize. These companies are jus trying to mimic that but with their employees instead of a group of friends hoping it will case friendships and better team cohesion to form. Also because they had a tough week and want to get smashed in the company dime too.
Great, feel free to go out and socialize. No need to try encourage alcohol - one of the most destructive social drugs in our society - in the workplace. There's plenty of people with drinking problems, recovering and former alcoholics who don't want the awkwardness of it all just because some 22 year old frat boy hasn't grown out of his college beer pong man child phase.
Yawn. Present: delusions of grandeur, Near-future: toxic culture. Far-future: unethical or even illegal corporate behavior.
What on earth is the view of WeWork’s core competencies (whatever those may be, other than taking advantage of cheap money) that would lead one to believe they should be running for-profit elementary schools?
They are in the right space at the right time, they have the right image, and they are probably backed up by a hefty amount of good luck (and investment money) to boot. There are a million and one co-working spaces, I've spent a huge proportion of my professional life at one co-working space or another, in some form or another, certainly ever since they became a "thing", and my rule of thumb that has come out of all of this is that the fancier and more salubrious (and expensive) one is, the less likely one is to produce authentic or meaningful work (obviously according to my own personal definition of meaningful and assuming that authenticity is important to the worker).
They are in the right space at the right time
See this, what does this mean? Elementary education seems the furthest thing from their space. Why not start hotels or restaurants or hospitals or grocery stores? Those have about as much overlap with WeWork (uses physical space) as elementary education does.
The only thing that seems to make sense is that parents at WeWork can more easily drop their kids there? But it seems like daycare would be 10x more useful, since it’s already expensive and hard to find in big cities, whereas elementary school is universal and free. Granted, some people are going to want to pay for private school but that’s a minority of parents, whereas basically all parents of infants and toddlers are paying for childcare one way or another.
I don’t get it.
See this, what does this mean? Elementary education seems the furthest thing from their space. Why not start hotels or restaurants or hospitals or grocery stores? Those have about as much overlap with WeWork (uses physical space) as elementary education does.
The only thing that seems to make sense is that parents at WeWork can more easily drop their kids there? But it seems like daycare would be 10x more useful, since it’s already expensive and hard to find in big cities, whereas elementary school is universal and free. Granted, some people are going to want to pay for private school but that’s a minority of parents, whereas basically all parents of infants and toddlers are paying for childcare one way or another.
I don’t get it.
> They are in the right space at the right time
I should have made myself clearer by explaining what "space" I was referring to. I wasn't referring to any sort of educational space, I was strictly referring to the abundance of co-working spaces these days, especially "cool" ones. WeWork is the archetype of the cool (and expensive) co-working space.
The area I live in has an abundance of these types of workspaces. It's almost comical. One of the newest (it hasn't completed construction yet) is advertising a creche. I thank my lucky stars that I'm in a privileged enough position that I (currently) earn enough that my partner can stay home and be the primary carer of our daughter whilst I go and work in my studio/workshop in an unfashionable (but surely up-and-coming) part of our city.
I should have made myself clearer by explaining what "space" I was referring to. I wasn't referring to any sort of educational space, I was strictly referring to the abundance of co-working spaces these days, especially "cool" ones. WeWork is the archetype of the cool (and expensive) co-working space.
The area I live in has an abundance of these types of workspaces. It's almost comical. One of the newest (it hasn't completed construction yet) is advertising a creche. I thank my lucky stars that I'm in a privileged enough position that I (currently) earn enough that my partner can stay home and be the primary carer of our daughter whilst I go and work in my studio/workshop in an unfashionable (but surely up-and-coming) part of our city.
This article doesn't mention that Adam Neumann actually co-founded WeWork with his wife Rebekah Paltrow Neumann(1). Evidently she double majored in Buddhism and business, which is no doubt foundational to their philosophy of a Zuckerberg-level global community symbiosis- or, as she puts it, a "WeWorld".
(1)Rebekah Paltrow as in she's Goop's cousin.
Pure undiluted hype, nothing more.
Untreated engineers disease.
This will not end well: “He believes there’s an energy behind the brand, and he’s gotten people to invest at that valuation. He has not tried to explain it in traditional financial terms.”
Seems like another case of "a fool is born every minute"
“We all understand how complicated and regulated school is compared to the simpler business that we are already in,” Mr. Neumann said. “But we decided we’re going to go into education. If you really want to change the world, change kids when they’re 2.”
Am I the only one who found this a bit weird?
Am I the only one who found this a bit weird?
So what is the attraction of something like we-work? I've never been in one myself. Obviously investors see a lot more into it than the 1000s of other startups, so it is succeeding despite the haterade.
Is it something like Uber & Amazon? A huge revenue growth trajectory despite being already huge with an ever shrinking loss trajectory?
Is it something like Uber & Amazon? A huge revenue growth trajectory despite being already huge with an ever shrinking loss trajectory?
I spent ample time in these places during my "startups are amazing!" phase, it ultimately was disheartening. The people are kind, and they make some gestures towards D&I, but those are limited, and the end result are places like WeWork. The end result is a bland, upper class niceness. The beer is craft, the sandwiches are tasty, the countertops are marble and the bulbs are always Edison. But the ideas they generate, they're just... normal. They're not really strange or weird or delightful.
Furthermore, it's hard to escape the notion that places like this consume more resources than they create. What's the cost of hundreds of well groomed people with impeccable design? I'm not sure, but I'd suspect their carbon footprint is through the roof. But the real cost is that our society has to bend to support them, and that society has fundamental inequities.
I wouldn't expect any meaningful revolution to come out of a WeWork, not because they're not smart people, but because they're people for whom this society works well already, so there's no need for a revolution. What ideas do come out of these spaces? We've seen them already, they're ideas titled towards optimizing your life, because of course, your life is already about as well oiled as you can get. Fine for a small subset of people, but hardly world conquering.