After reaching Gabriel Weinberg's book Traction (https://medium.com/@yegg/the-19-channels-you-can-use-to-get-traction-93c762d19339), I was inspired to try Engineering as Marketing as a way to raise awareness for markd.co. Both my co-founder and I like building things and this seems like a good marketing channel for us - something we can actually continue to use.
So we did our first engineering as marketing experiment two weeks ago. It exceeded our expectations and got featured on ProductHunt. Not bad for a two day project! I thought I'd share our experience and learnings here: https://blog.markd.co/post/180553800063/cold-email-template-producthunt-feature
Anyone's got experience with engineering as marketing? I'd love to see more examples and case studies, particularly from small teams!
So we did our first engineering as marketing experiment two weeks ago. It exceeded our expectations and got featured on ProductHunt. Not bad for a two day project! I thought I'd share our experience and learnings here: https://blog.markd.co/post/180553800063/cold-email-template-producthunt-feature
Anyone's got experience with engineering as marketing? I'd love to see more examples and case studies, particularly from small teams!