Bloomberg: Millennials and Gen Z Are Hooked on a $46B Shopping App(bloomberg.com)
bloomberg.com
Bloomberg: Millennials and Gen Z Are Hooked on a $46B Shopping App
https://www.bloomberg.com/news/articles/2021-09-03/millennials-and-gen-z-shoppers-are-addicted-to-46-billion-klarna
2 comments
I agree it's easy for people to get in over their heads on these services
> Search for Klarna on TikTok and you’ll find young people making light of the debt they’ve racked up using the wildly popular “buy now, pay later” app.
Just because you can 'buy it now' doesn't mean you can 'afford it' later.
I can see Klarna becoming the biggest debt collector in the industry since they cleverly targeted their service to an audience and a new generation that loves instant gratification and can't afford to pay back the debt.