Products tailored to an individual's preferences are the ultimate way of indicating that he or she has a high standard of living.
Most corporations slowly dwindle away by not taking into account their customers' changing preferences, which we all know can change day by day. However, we aim to target the base preference that an individual will still buy, regardless of how often their preferences change. As weeks and months go by, even the base preference changes.
This is what we are trying to address with bespoke. We know we can gather a lot of information from our customers using all the tools available, but what would be the baseline product that you need to launch, manufacture efficiently, and make a profit from? It's difficult to discern things from a sea of data, but we aim to make it easy and decipher the exact data.
Most corporations slowly dwindle away by not taking into account their customers' changing preferences, which we all know can change day by day. However, we aim to target the base preference that an individual will still buy, regardless of how often their preferences change. As weeks and months go by, even the base preference changes.
This is what we are trying to address with bespoke. We know we can gather a lot of information from our customers using all the tools available, but what would be the baseline product that you need to launch, manufacture efficiently, and make a profit from? It's difficult to discern things from a sea of data, but we aim to make it easy and decipher the exact data.
Read more on how it changes for DTC: https://bespoke.bespoke.surf/p/why-email-strategies-need-to-...