Studio Ghibli to release Miyazaki’s final film with no trailers or promotion(theguardian.com)
theguardian.com
Studio Ghibli to release Miyazaki’s final film with no trailers or promotion
https://www.theguardian.com/film/2023/jun/05/studio-ghibli-hayao-miyazaki-final-film-how-do-you-live-no-trailers-promotion
12 comments
I hate movie trailers. I book tickets based off the film title, poster, and mini description. I want the movie to be a surprise.
“If you watch all [the trailers], you know everything that’s going to happen in that movie. So how do moviegoers feel about that? There must be people, who, after watching all the trailers, don’t want to actually go see the movie.”
That's how I feel, I like watching trailers, but then I don't feel the need to actually watch a movie. Back when I had more free time I would watch 50 random trailers instead of going to cinema...
That's how I feel, I like watching trailers, but then I don't feel the need to actually watch a movie. Back when I had more free time I would watch 50 random trailers instead of going to cinema...
As Roger Ebert put it, "It's not what a movie is about, it's how it is about it."
A good movie will entertain even when you know the plot. Certainly nobody goes to see Shakespeare for the "twists".
Some movies spoil themselves by putting all of the good things in the trailer. The problem isn't with the trailer, but with the fact that they only had two minutes worth of movie to make, and should only have made a two-minute-long movie.
Miyazaki films are worth watching many times, for their beauty alone. The stories, too, reward re-watching because they are a journey you get to take with characters you connect to.
I wouldn't presume to doubt their marketing acumen. I assume they know what they're doing. But if they believe that I would see a trailer and not want to see more, then they seem to think less of this movie than I have come to expect from Miyazaki.
A good movie will entertain even when you know the plot. Certainly nobody goes to see Shakespeare for the "twists".
Some movies spoil themselves by putting all of the good things in the trailer. The problem isn't with the trailer, but with the fact that they only had two minutes worth of movie to make, and should only have made a two-minute-long movie.
Miyazaki films are worth watching many times, for their beauty alone. The stories, too, reward re-watching because they are a journey you get to take with characters you connect to.
I wouldn't presume to doubt their marketing acumen. I assume they know what they're doing. But if they believe that I would see a trailer and not want to see more, then they seem to think less of this movie than I have come to expect from Miyazaki.
There is something magical about going in to a movie knowing nothing about it (beyond the studio).
That is something that watching trailers robs you of. Even for fantastic movies, that’s something you’ll never get to experience no matter how many times it’s watched.
That is something that watching trailers robs you of. Even for fantastic movies, that’s something you’ll never get to experience no matter how many times it’s watched.
The really good movies are immune to spoilers and you can watch them many times.
But there are also plenty of ok movies that are fun, but mot rewatchable. I usually enjoy a movie more if I watch it without knowing much and getting surprised.
But there are also plenty of ok movies that are fun, but mot rewatchable. I usually enjoy a movie more if I watch it without knowing much and getting surprised.
In addition, I'd argue that most of those really good movies are still more enjoyable to watch without spoilers. They may be good on a re-watch, but not as good.
I think there are only a handful of exceptions. Ironically, the first exception that comes to my mind is Miyazaki's own My Neighbor Totoro.
I think there are only a handful of exceptions. Ironically, the first exception that comes to my mind is Miyazaki's own My Neighbor Totoro.
Those are just bad trailers, or perhaps, trailers for bad movies.
Plenty of good trailers that simply say hey this movie's got a cool aesthetic.
Plenty of good trailers that simply say hey this movie's got a cool aesthetic.
Well, when you announce that "there will be no marketing at all whatsoever" stunt, you are doing marketing for your movie.
Nevertheless, looking forward to the movie.
Nevertheless, looking forward to the movie.
Hasn't he been saying it's his final film since the 90's?
More or less.
My favorite lie ever.
The best example of this is Final Fantasy itself.
I'm pretty sure every film since Spirited Away has been his last film. And I hope he has many more last films - they're all wonderful.