Large RCT finds GenAI integration boosts revenues 0% – 16%(arxiv.org)
arxiv.org
Large RCT finds GenAI integration boosts revenues 0% – 16%
https://arxiv.org/abs/2510.12049
1 comments
Preliminary draft, but notable in that it may be the first to show a signficant boost in actual business revenues, not just measures of productivity. They measure the impact on sales of integrating GenAI into various business workflows (presales, search, chargeback defense, etc.) for a Chinese online retail platform over a period of weeks to months between 2023 - 2024.