Zara uses AI to dress models virtually rather than book new photo shoots(cityam.com)
cityam.com
Zara uses AI to dress models virtually rather than book new photo shoots
https://www.cityam.com/zara-turns-to-ai-edited-models-amid-shop-closures/
7 comments
Not sure that Ai will show a proper fit. People want to know if something is baggy, tight, how the material moves to see how thin/cheap it is, etc
You already don't get this with fashion photography. "The model is 6'1 and wearing a size M" is meaningless when you don't know their weight, dimensions, or whether they've clipped the back to make the garment appear trimmer for the photos. Trying an item on in person is the only way to know whether it's good, and that's the potential AI disruption I'm most interested in.
I would be VERY happy if I could use my own sizes on a proper 3d model and see if it fits
Zara is crap (buy something, wash it, changes shape, throw it away). So it is no wonder they also use crap to promote their clothes.
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