AI won’t change music mainly by making songs.
It will change music by changing what feels scarce.
When “pretty good” tracks become unlimited, creation stops being the bottleneck. Meaning, trust, and attention become the bottleneck.
Here’s how that rewires the whole chain:
› Record labels
Their edge shifts from “we fund and distribute” to “we create focus.” In a flood of content, labels become attention managers: narrative, moments, reach, cultural legitimacy.
› Artists
The defensible asset becomes the human signal: lived experience, point of view, refusal, risk, and presence. Live shows, mistakes, and real-time connection gain value because they cannot be mass-produced.
› Authors and composers
Routine, functional writing gets cheaper. Distinctive writing gets louder. Writers who build a world people recognize will matter more than writers who can fill slots.
› Publishers
Rights administration turns into provenance and reputation. Society will argue harder about authorship, influence, and what “original” even means when style becomes easy to simulate.
› Listeners
Personalization becomes a mirror. Discovery becomes a choice. The new status is curiosity: seeking songs that interrupt your taste instead of feeding it.
End result: two lanes of music grow at once
› › utility music that fits moods and contexts
› › authored music that creates identity and belonging
In an age of infinite songs, the rare thing is intention.
When “pretty good” tracks become unlimited, creation stops being the bottleneck. Meaning, trust, and attention become the bottleneck.
Here’s how that rewires the whole chain:
› Record labels Their edge shifts from “we fund and distribute” to “we create focus.” In a flood of content, labels become attention managers: narrative, moments, reach, cultural legitimacy.
› Artists The defensible asset becomes the human signal: lived experience, point of view, refusal, risk, and presence. Live shows, mistakes, and real-time connection gain value because they cannot be mass-produced.
› Authors and composers Routine, functional writing gets cheaper. Distinctive writing gets louder. Writers who build a world people recognize will matter more than writers who can fill slots.
› Publishers Rights administration turns into provenance and reputation. Society will argue harder about authorship, influence, and what “original” even means when style becomes easy to simulate.
› Listeners Personalization becomes a mirror. Discovery becomes a choice. The new status is curiosity: seeking songs that interrupt your taste instead of feeding it.
End result: two lanes of music grow at once › › utility music that fits moods and contexts › › authored music that creates identity and belonging
In an age of infinite songs, the rare thing is intention.