I would look at the case of Uber. Yes, they were early with a mobile app, but it is the business model that is interesting (particularly the variable pricing.) It would not be hard for other companies in the taxi space to duplicate the app, but Uber is willing to fight city hall on every city on the planet and that is what makes them Uber.
I would look at the case of Uber. Yes, they were early with a mobile app, but it is the business model that is interesting (particularly the variable pricing.) It would not be hard for other companies in the taxi space to duplicate the app, but Uber is willing to fight city hall on every city on the planet and that is what makes them Uber.