I watched the video but I found his premise that there's extreme market pressure to keep prices low lacking. I think that could be true some places but in highly populated areas like California I think prices could be much lower. Whenever the topic comes up people will highlight how laws/regulations like cage free don't raise prices by that much. Which could be true. What this point sidesteps though is that as a collective these limitations make prices much higher because they mean a large amount of product can only be sourced in-state. In short, they collectively act as a form of protectionism that jacks up prices even if their regional impact is minor. It's minor because they're playing into a paradigm that already wildly jacks up prices. What would bring prices down a lot and by extension benefit the poor Americans in these places a lot more is removing all of the barriers to importing these products from other states where they are significantly cheaper.