Dorsey (from the article) : “I also don’t feel good about how Twitter tends to incentivize outrage, fast takes, short term thinking, echo chambers, and fragmented conversation and consideration.”
But what has he done to fix the problem, besides tiny UX tweaks that go nowhere, and the occasional ban of a highly visible jerk? Twitter is on fire, and he just plods along.
Dorsey, in this article, is about as believable as Mark Zuckerberg saying "we have to get serious about privacy."
The prototype that the article mentions exemplifies this attitude. Twitter needs to reinvent itself, but the prototype offers tiny fixes - threaded replies and helpful profile cards. These are needed, but does anyone really think they are going to solve outrage on twitter?
The outrage problem is the product of twitter's core design. It combines 2-way conversations with a context-free public soapbox and rewards comments that make people nod in agreement. Solving this would mean redefining what twitter is.
Dorsey won't do that, and so he's not serious about the problem. Maybe he can't be serious because it would hurt their profits. The best we can do is delete our accounts, disinvest, and hope twitter burns to the ground.
But what has he done to fix the problem, besides tiny UX tweaks that go nowhere, and the occasional ban of a highly visible jerk? Twitter is on fire, and he just plods along.
Dorsey, in this article, is about as believable as Mark Zuckerberg saying "we have to get serious about privacy."
The prototype that the article mentions exemplifies this attitude. Twitter needs to reinvent itself, but the prototype offers tiny fixes - threaded replies and helpful profile cards. These are needed, but does anyone really think they are going to solve outrage on twitter?
The outrage problem is the product of twitter's core design. It combines 2-way conversations with a context-free public soapbox and rewards comments that make people nod in agreement. Solving this would mean redefining what twitter is.
Dorsey won't do that, and so he's not serious about the problem. Maybe he can't be serious because it would hurt their profits. The best we can do is delete our accounts, disinvest, and hope twitter burns to the ground.