I ask Claude to implement non-regression tests. It works like magic. With a couple of modules checking for code quality, more magic. Add some online performance tests if relevant, and it is close to paradise. From time to time, send it to some blog pages and articles with implementation ideas and recommendations. Look for best practices and let it do the analysis and implementation job if it makes sense... T
I have a CS degree and pursued a marketing MBA. To make it short:
i) a great product with basic marketing trumps a bad product with "fantastic marketing" on the long
ii) the product makes the money, not the marketing
iii) one can't hold both a CS and a marketing role at the same time as business grows, you will have to choose one or the other.
About learning marketing, practice trumps theoretical knowledge.
IMHO: build a great product and team-up with a competent marketer.