The most important thing is consistent effort. Keep posting links and info and questions into relevant forums, and try posting them at different times of day to catch different audiences using the same site.
Definitely get a Show HN up.
I would also recommend commenting on Sulia posts by recognized industry experts - It's a good way to get noticed by them and over the course of a few comments on different posts you can start to build a relationship.
If you want to learn to code outside of work you could look at www.bloc.io - it's a bit pricey, but they reckon they can get you to be a pretty decent programmer in 12 weeks. I'm definitely looking to join one of their intakes later this year.
This is great - well done! I don't suppose you'd be happy to share the details of your italian Whizz Kid ;)
How did you build your partnerships - did you already have the relationships before you built the product or did you have to pitch them from scratch? Did you already have a relationship with the guys you gave the 8 free tests for testimonials to?
Is there a time limit on making claims? If they do expire, where does the money go? This money could (and should) make a huge difference to the lives of the public.
I've got an idea for a game but I'm neither a designer or a developer - any advice on how to approach Game Devs with the idea?