Whenever I encounter an intrusive add that basically overlays the whole page and send me to some shady site, it goes to the black list. Mistakes happen, so I occasionally review this list, because I care for the revenue of the sites I like. Anyway, today Ad blindness works as good as any ad blocker.
So many services use the New Tab today, so you have to prioritize what you actually need. For me, such service would better work as an online tool/service, not an extension. A similar concept has been implemented in idonthaveadamnpen.com which sends your notes to your email address.
Anyway, thank you for a nice note-taking service. Keep it up!
It's more about the evolution of ideas. Can we say that an automobile is an innovation or is it just an improved carriage? So, probably, analyzing what works and how it can be improved can lead to drastic changes in concept.