>Some of the smartest people in the world work hard to make the site more addictive.
This is a truth most people seem naively oblivious to, they seem to have this idea in their mind that they are immune to persuasion. It is simply not the case, if you are human you are suceptible to unconscious and conscious persuasion.
From the article the issue is not that Google services appear in the search results, rather it is that they artificially make their own results appear first without regards to normal search algorithms.
"Google has abused this market dominance by giving its own comparison shopping service an illegal advantage. It gave prominent placement in its search results only to its own comparison shopping service, whilst demoting rival services."