What a vacuous comment. Granted in the early days you could give the benefit of the doubt that sure Magic Leap are trying to build some revolutionary AR - you could construe my comment as ill-natured.
But go to Magic Leaps website now. Look at the promotional video that is being shown there. Now go and look at actual footage of the Magic Leap unit in action.
The company are being entirely misrepresentative of what their product actually is. They are using that amazing video footage to sell a product TODAY that is nothing close to the quality shown there. Look at what the unit is capable of and compare it to that.
Now sure, you can be given creative freedom to express the ideas of things that the Magic Leap lets you do. But then you remember the Whale video. They've been misrepresenting their product and trying to sell it using that misrepresentation for years at this point.
When TechCrunch first released video of the little floating robot game I remember people being astounded at how asinine it was. This is what VCs have been raving about and pouring money into?
So what are they trying to make work? Their promotional videos, ability to dupe VCs and probably their rock solid sales team - how long can should you give that benefit of the doubt for? They are 9 years old at this point!
I sort of always knew it was the job of VCs to hype up their portfolio, but i've never seen it as bare faced as when Benedict Evans was shilling Magic Leap saying things along the lines of "Magic Leap was the coolest thing I'd seen since the iPhone. It's now much cooler than that." and "I’ve had the Magic Leap demo. It was worth going to Florida for."
But go to Magic Leaps website now. Look at the promotional video that is being shown there. Now go and look at actual footage of the Magic Leap unit in action.
The company are being entirely misrepresentative of what their product actually is. They are using that amazing video footage to sell a product TODAY that is nothing close to the quality shown there. Look at what the unit is capable of and compare it to that.
Now sure, you can be given creative freedom to express the ideas of things that the Magic Leap lets you do. But then you remember the Whale video. They've been misrepresenting their product and trying to sell it using that misrepresentation for years at this point.
When TechCrunch first released video of the little floating robot game I remember people being astounded at how asinine it was. This is what VCs have been raving about and pouring money into?
So what are they trying to make work? Their promotional videos, ability to dupe VCs and probably their rock solid sales team - how long can should you give that benefit of the doubt for? They are 9 years old at this point!