That's why that famous model number (can't look up at the moment) for $12 will never die, it's fashionable, cool, practical, and no one know if you're wearing the one you got when you were 12yr old or you vanity seek and seen a celeb in GQ and thought yeah minimalist man I'll dip that trust fund twelve dollars and have it air delivered. Decent watch for a watch, apple watch can potentially disrupt the medical scene though so thats my interest in these new devices (cgm, EKG,sleep) but fully agree on the casio