It would also be nice if people could stay longer in the work force. The way I read the results, recipients had more access to health care, abused substances less and had more time to recover after work.
Having an hour less in the work week should be balanced against being productive for longer.
We used to worry about trackers duplicating and profiling our player base back when we were running multi-billion dollar mobile games. F2P monetization being the long-tail beast it is, you really worry about ad platforms understanding your revenue dynamics. It was actually the managers who were worrying about trackers rather than the other way around.
I don’t know if you can find a similar argument in your industry, but losing the long tail to customer profiling can be a good string to pull.
That Addendum has caused considerable consternation among game developers and — to my knowledge — few are prepared to sign it.
The main points of contention are:
- the technology fee (the cost of advertising has already cut badly into their margins in the wake of identifier reform);
- the clause making the Addendum also binding on any corporate parents and subsidiaries — the game industry is pretty consolidated and this limits the options for independent game studios which are also subsidiaries;
The fee is particularly nasty for hypercasual games, where a very realistic scenario has you paying for millions of installs, only to find your monetization lacking and you paying additional fees to the platform, of all things.
There are very real concerns with the Addendum and making signing only about Epic’s bona fides is reductive and wrong.
Having an hour less in the work week should be balanced against being productive for longer.