Instead of just saying too many rules, do you have points in the list that you object to? One of the problems with rejection until now was the lack of specific guidelines about what would be rejected. It seems to me that a comprehensive document would unavoidably have many rules, and the prohibitions that I read seemed reasonable.
I have seen this warning once in almost three years of iPhone use, after the phone had been in a hot car. I don't think we can assume that the iPad is faulty simply from the existence of this message.
I don't think that a rating system is antithetical to a free society. It is reasonable for consumers to want to know if there is material they would consider objectionable in a product, and it is reasonable for businesses to provide this information. A problem that Apple does have is that they appear to be applying standards for what might be considered objectionable in inconsistent ways.
While I agree that it is reasonable to be skeptical of an article defending Apple from Apple Insider, a good comment would include criticism of the article itself rather than your strictly ad hom attack.