>"We make analyzing a rental property so easy Grandma can do it!"
There are lots of grandmas who are engineers, scientists, doctors, and inventors. There are plenty of ways to land that message without carrying forward the spirit of 1950s Madison Ave. Plus, that copy doesn't tell anything about the product, it's fluff.
"Analyze deal potential without leaving Zillow"
"Automatically analyze rental properties as you browse"
The article is saying that Zapier is ripe to be unbundled.
Meaning it does many different things across many verticals, and that some of them are big enough that a company could be created around building a more specialized / better version of zapier just for a specific vertical.
You might enjoy this video, Stanley Tang of DoorDash talking about how they got their first few orders... masterclass in 'minimum amount of initial work to validate a concept'.
https://www.youtube.com/watch?v=oQOC-qy-GDY
https://en.wikipedia.org/wiki/La_Boca