That's a benign term for it. Actually, it's lies, damn lies, and fucking god-damn lies. It's the super-mega-overdrive version of every principle that ads are based on. Like they are afraid we still haven't understood what makes ads tick, so they give us the practical in-your-face demo. And they were successful. I'm not believing a single word anyone remotely related to that business says anymore.
Listen to The Public Broadcasting Act of 1967. It's bureaucratic language, which could put you to sleep. But then it also contains some ideas that sound utterly unrealistic and utopian in our current times, even as mere aspirations. Thinking about what we've lost since 1967 makes me lose my sleep.
The "cool" thing about it is that LLM suppliers will own the workforce of the employers who switched so those employers will be at their mercy. Total power, untold profits.