Meh, I usually look at my route ahead of time with both google maps and apple maps. Sometimes one is better, sometimes the other is better. Apple Maps is good enough for what I use it for, and it does integration with iOS better.
I'm not sure what about the iPhone needs to be killed? As far as I know it's not got the majority market share? If they're talking about the ecosystem where iPhone is definitely making a killing, then they need to work on their software more than their hardware.
It's basically the "us vs. them" attitude - i.e. dehumanizing the "enemy". As soon as everyone realizes that it's just "humans vs. humans" we'll get more intelligent discourse, and, perhaps, some sort of actual progress.