Norway data from statcounter doesn't seem reliable. In just 4 months, July->October 2024, there's a 14% upswing in iphone total marketshare. Which implies that at least 14% of users bought a new phone, assuming (wrongly) that everybody would have changed from Android to iPhone (ignoring also deceases and teenagers getting their first phone).
And the period doesn't even include Black Friday or Christmas. And barely the iPhone 16 launch that happened in September 20, 2024.