Invite women you work with for coffee and
ask what they like or dislike about their
day-to-day. If they mention concerns or
problems they’re having, ask if there’s
any way you could help make it better.
I'd love to know why these went away too -- not that I liked them, but they seemed well suited to the ignorance level of most people that I know. Even though they've been replaced with ATT Next/Verizon Edge/... plans that are appealing to technophiles, as well as easy 3rd-party financing (just not through the provider), I'd like to know the "illuminati" reason that the market shifted.
the raison d'être for a bus stop is not to sell cellphones, purfume or clothing. It is exists to establish and protect a pickup/dropoff point. The bus stop would exist even if the no ads were ever sold for it.
On the other hand, the rambling, first-hand, poorly-worded 4 page review the latest sous vide exists solely to sell you that device. This is "content marketing". The text and graphics are inseparable from the intent to sell.
Somewhere in the middle is the Slate webpage that links to the sous vide review. It wasn't written to sell that particular appliance, yet ad revenue is very much top of mind.
No chance of this being misinterpreted.