* dictatorial power
* totalitarian one party state
* embrace of political violence as a means to silence opposition
* strong opposition to Marxism, liberalism, conservatism
* radical nationalism
* nationalist economic policy through protectionist schemes
See: https://en.wikipedia.org/wiki/Fascism#Definitions
The engineering headcount was ridiculous for Google+. It was also ridiculous to have OKRs for every team at Google to integrate with Google+. Facebook (or really any company) didn't start with Mark Zuckerberg hiring a 1000 engineers and start cranking. If a VC cut him a check for $500 million after his MVP Facebook would probably be a failure. Instead he built the MVP with a few engineers and increased headcount as he increased the user base and shifted vision. Google had this mistaken notion that they could just throw more engineers at the problem and skip the whole product discovery process.