The lack of questions around perceived value is interesting to me. Try to get yourselves into their shoes. Try to have a chat about the problem they are looking to solve. It could be a problem that warrants a (much) higher price or not worth your time (depending on how much incremental work it creates for you).
This is an interesting take. Reminds me of an ostrich burying its head in the sand and not seeing the hunter approaching. Ignorance is bliss until the world affects you.
The “business” is everyone working together.
Sales, ops, tech are all the business.
I appreciate this word has a specific meaning in tech circles but its use distances you from “the business” you’re part of.