I'm doing my small part by paying for websites that respect me in the way TFA describes. I have annual subscriptions to Defector, Brand New, and DIELINE, and I'll add more as other websites follow their lead. Maybe it'll become too much to manage one day, but it might be for other readers too, and then maybe that will pressure our card companies and banks to start providing some more useful consumer services. We need enough people to actually subscribe to these websites to make that future happen though.