It's a good question. There's a lot of criteria involved, namely marketing/targeting and always good copy. It's hard to keep a message short, targeted and impactful at the same time
I get you, been there before. Eventually, it will get to you. So I slowed down gradually, and when I saw it was working, I got more mental strength to keep slowing down. The idea is to try and initiate a virtuous circle. Good luck mate!