"
0:26:21 BC: But that was lost after Andy left. That was lost, that part of the culture went away.
0:26:27 PE: Who succeeded him?
0:26:28 BC: Craig Barrett.
0:26:29 PE: Right. Were you still there when that happened, when did Grove leave?
0:26:34 BC: Grove stopped being the president in January 1998.
0:26:40 PE: Yes.
0:26:41 BC: And that's when Craig Barrett took over.
0:26:43 PE: And what changed at point?
0:26:46 BC: Well Craig's not Andy, I mean he had a different way of thinking and doing
things, Craig, I don't want it to sound cynical but I always sound cynical when I talk about
him because I had such a bumpy relationship with him. I don't think he felt like he needed
anything I could tell him, and it wasn't just me, I wasn't taking this personally. I never once
got the same feeling I got with Andy that my inputs were being seriously and politely
considered, and then a decision would be made that included my inputs.
0:27:21 PE: Yes.
0:27:22 BC: That never happened. Instead, for example five Intel fellows including me went
to visit Craig Barrett in June of 98 with the same Itanium story, that Itanium was not going to
be able to deliver what was being promised. The positioning of Itanium relative to the x86
line is wrong, because x86 is going to better than you think and Itanium is going to be worse
and they're going to meet in the middle. We're being forced to put a gap in the product lines
between Itanium and x86 to try to boost the prospects for Itanium. There's a gap there now
that AMD is going to drive a truck through, they're going to, what do you think they're going
to hit, they're going to go right after that hole" which in fact they did. It didn't take any deep
insight to see all of these things, but Craig essentially got really mad at us, kicked us out of
his office and said (and this is a direct quote) "I don't pay you to bring me bad news, I pay
you to go make my plans work out".
0:28:22 PE: Gee.
0:28:25 BC: So.
0:28:25 PE: Yeah he's polar opposite.
0:28:26 BC: So and he, and at that point he stood up and walked out and to back of his
head. I said, "Well that's just great Craig. You ignored the message and shot the messengers.
I'll never be back no matter how strong of a message I've got that you need to hear, I'll never
bring it to you now.”
0:28:38 PE: Yeah.
0:28:40 BC: It's not rewardable behavior. It was sad, a culture change in the company that
was not a good one and there was no way I could fix it. If it had been Andy doing something
that I thought was dumb, I'd go and see him and say "Andy what you're doing is dumb", and
maybe I'd convince, maybe I wouldn't. But as soon as you close that door, it is a
dictatorship. You can't vote the guy out of office anymore, you can't reach him. There's no
communication channel."
" 0:26:21 BC: But that was lost after Andy left. That was lost, that part of the culture went away.
0:26:27 PE: Who succeeded him?
0:26:28 BC: Craig Barrett.
0:26:29 PE: Right. Were you still there when that happened, when did Grove leave?
0:26:34 BC: Grove stopped being the president in January 1998.
0:26:40 PE: Yes.
0:26:41 BC: And that's when Craig Barrett took over. 0:26:43 PE: And what changed at point?
0:26:46 BC: Well Craig's not Andy, I mean he had a different way of thinking and doing things, Craig, I don't want it to sound cynical but I always sound cynical when I talk about him because I had such a bumpy relationship with him. I don't think he felt like he needed anything I could tell him, and it wasn't just me, I wasn't taking this personally. I never once got the same feeling I got with Andy that my inputs were being seriously and politely considered, and then a decision would be made that included my inputs. 0:27:21 PE: Yes.
0:27:22 BC: That never happened. Instead, for example five Intel fellows including me went to visit Craig Barrett in June of 98 with the same Itanium story, that Itanium was not going to be able to deliver what was being promised. The positioning of Itanium relative to the x86 line is wrong, because x86 is going to better than you think and Itanium is going to be worse and they're going to meet in the middle. We're being forced to put a gap in the product lines between Itanium and x86 to try to boost the prospects for Itanium. There's a gap there now that AMD is going to drive a truck through, they're going to, what do you think they're going to hit, they're going to go right after that hole" which in fact they did. It didn't take any deep insight to see all of these things, but Craig essentially got really mad at us, kicked us out of his office and said (and this is a direct quote) "I don't pay you to bring me bad news, I pay you to go make my plans work out".
0:28:22 PE: Gee. 0:28:25 BC: So. 0:28:25 PE: Yeah he's polar opposite. 0:28:26 BC: So and he, and at that point he stood up and walked out and to back of his head. I said, "Well that's just great Craig. You ignored the message and shot the messengers. I'll never be back no matter how strong of a message I've got that you need to hear, I'll never bring it to you now.” 0:28:38 PE: Yeah.
0:28:40 BC: It's not rewardable behavior. It was sad, a culture change in the company that was not a good one and there was no way I could fix it. If it had been Andy doing something that I thought was dumb, I'd go and see him and say "Andy what you're doing is dumb", and maybe I'd convince, maybe I wouldn't. But as soon as you close that door, it is a dictatorship. You can't vote the guy out of office anymore, you can't reach him. There's no communication channel."