Mediocre docs are sabotaging your growthcalyx.substack.com2 points·by kuba_dmp·vor 2 Jahren·0 comments
Ask HN: Have you ever bought a product from a newsletter ad?1 points·by kuba_dmp·vor 2 Jahren·8 comments
I Spent $5k Advertising My Free Book to iOS and Android Engineersblog.pragmaticengineer.com2 points·by kuba_dmp·vor 2 Jahren·2 comments
"How do you explain our product to other devs?"markepear.com1 points·by kuba_dmp·vor 2 Jahren·0 comments
"How do you explain our product to other devs?"markepear.com1 points·by kuba_dmp·vor 2 Jahren·0 comments
How to create a good dev tool comparison pagemarkepear.com2 points·by kuba_dmp·vor 2 Jahren·0 comments
We removed advertising cookies, here's what happenedblog.sentry.io286 points·by kuba_dmp·vor 3 Jahren·186 comments
Show HN: A gallery of dev tool marketing examplesdevelopermarkepear.com3 points·by kuba_dmp·vor 3 Jahren·0 comments
How to create actionable developer personasdevelopermarkepear.com2 points·by kuba_dmp·vor 3 Jahren·0 comments
Creating value proposition for developer toolsdevelopermarkepear.com1 points·by kuba_dmp·vor 3 Jahren·0 comments
Marketing on Hacker News (Learnings from Tailscale)developermarkepear.com2 points·by kuba_dmp·vor 3 Jahren·0 comments
How to sell to developers (tldr: you don’t)developermarkepear.com2 points·by kuba_dmp·vor 3 Jahren·0 comments
How to sell to developers (tldr: don’t, sell to their boss)developermarkepear.com1 points·by kuba_dmp·vor 3 Jahren·0 comments
How playing poker shapes your view of the worldthecomfortingunknown.substack.com4 points·by kuba_dmp·vor 3 Jahren·0 comments
Creating value proposition for developer toolsdevelopermarkepear.com2 points·by kuba_dmp·vor 3 Jahren·0 comments
kuba_dmp·vor 2 Jahren·discussI like that approach of "not clicking any ads".That said it could still land a message/spark interest.And perhaps if it is worth investing your time in, you'll hear about it again, hopefully from a source you trust.
kuba_dmp·vor 2 Jahren·discussOh, sorry I meant those weekly developer newsletters and an ad in there.
kuba_dmp·vor 2 Jahren·discussReading it reminded me of a book "Writing without bullshit" which adds a few more concepts to what op shared.Frontloading information is my favorite, where instead of building to the core conclusion you start with it and then expand.https://www.goodreads.com/book/show/28448362-writing-without...
kuba_dmp·vor 2 Jahren·discussI didn't write the article, I just found it recently and thought it was interesting.
kuba_dmp·vor 2 Jahren·discussI guess you never really know, but you know what you wrote and may have addressed exactly what the comment is about.
kuba_dmp·vor 3 Jahren·discusshttps://www.developermarkepear.com/ i write about marketing to devs, sharing learnings from my journey as a devtool startup marketer.
kuba_dmp·vor 3 Jahren·discussAlso you have companies that "game the system" by just creating great stuff that bring value to this community. Look at Tailscale for example.You can just do marketing things that are perfectly aligned with the community.That is a win win imho.plug: If interested I went into how tailscale does it https://www.developermarkepear.com/blog/developer-marketing-...
kuba_dmp·vor 3 Jahren·discussI think they called this channel "engineering as marketing" in the book Traction from Weinberg.
That said it could still land a message/spark interest.
And perhaps if it is worth investing your time in, you'll hear about it again, hopefully from a source you trust.