The privacy policy on the website specifically states that they are collecting the PII and may use it to offer products or services, either by themselves or via a "business partner".
It isn't paranoia when the threat is real.
> We may share Your information with Our business partners to offer You certain products, services or promotions.
> To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
You don't even need to do that, as a loophole has existed for a long time. By switching to a cheaper subscription plan, you won't incur any charges, and it will trigger a new "30-day grace period for cancellations." This allows you to cancel immediately without any fees.
It's a semantics debate all around, but the article's main point is that "show" suggests a mere demonstration, whereas "engage" implies active participation by the learner in the process of learning.
I'm always astounded by the self-centeredness humans are capable of.