Reminds me of the crazy phone plans when mobile started getting popular in my country.
There was one super premium, quite expensive of course, which was pretty much unlimited everything.
It worked so well (for the heavy phone consumers) that the company tried its best to buy those contracts back / move those folks on a more profitable plan.
Yeah, I've had the same feeling the last 8 weeks or so, my phone is regularly spammed by FB's notifications about some random crap that is irrelevant to me.
I was discussing that with a friend and sure enough, within the minute, a FB notification about adding some random dude popped up.
Ah funny you mention that.
Years ago I was doing tech support for a 3rd party ad management software mostly focused on Search (Google + Bing) but had also a FB part.
While digging into some discrepancy issues, I realised our own tracker was picking up way less clicks than what FB alleged.
Across all the cases (a handful at best) I was involved in, this appeared over and over. I remember going back to our internal FB team highlighting that.
Never heard back from them and had too much on my plate to bother with it.
I'm glad to see I'm not the only one that picked up on that.
It worked so well (for the heavy phone consumers) that the company tried its best to buy those contracts back / move those folks on a more profitable plan.