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lilouartz

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Ask HN: Monetizing a Supplements Dataset

2 points·by lilouartz·vor 3 Monaten·1 comments

My side project was annihilated by Google

7 points·by lilouartz·vor 3 Monaten·3 comments

Show HN: I've been using AI to analyze every supplement on the market

pillser.com
94 points·by lilouartz·vor 6 Monaten·47 comments

comments

lilouartz
·vor 3 Monaten·discuss
Someone on Reddit suggested to make this data available via API and license it. This is genuinely an angle I didn't even consider.
lilouartz
·vor 3 Monaten·discuss
Thank you –

With regards to your suggestions about attribution:

The whole premise of Pillser is that every single health claim of any sorts is backed by research papers.

Example:

Let's say you are exploring this probiotic:

https://pillser.com/supplements/spore-probiotic-6066

It makes claim that it helps with Reduced Abdominal Discomfort:

which then links to all the research papers that establish a relationship (or no relationship) between the ingredients in the supplements and the health claim:

https://pillser.com/health-outcomes/reduced-abdominal-discom...

which then links to the actual research papers:

https://pillser.com/research-papers/effect-of-the-probiotic-...

That's the core value proposition – every claim is either backed or dismissed by medical research.

I don't know how much more credibility I can add to the site.
lilouartz
·vor 3 Monaten·discuss
A lot of the innovation happened in how we analyze every supplement by extracting the ingredients, normalizing them, and then doing the same with research papers. It has been a very exciting product to work on from the technical perspective. As far as I know, we are the only database to have this level of insight about the supplement market and research. However, it all does not matter if people cannot find it and use it.

I am in between of (1) Trying to get coverage and hopefully revitalizing the SEO (However, all attempts over the last 6 months didn't move the needle) (2) Finding a buyer who would benefit from the underlying technology. (3) Just reflecting on everything I've learned and moving to another project.

I am pretty stubborn so (1) is what I am pursuing, but it is hard to ignore the monetary loses. I was not thinking about it while the project was growing (I always thought I will grow it big and then monetize using referrals or by licensing the data), but that increasingly feels unlikely.

Just need advice from someone with more experience.
lilouartz
·vor 6 Monaten·discuss
OMG you've noticed!

I was so proud when I came up with it, but I don't think anyone ever commented on it until now.

and I agree. It needs to catch on!
lilouartz
·vor 6 Monaten·discuss
There is interesting context here. The first version of Pillser was focused on very narrow area of supplements, and specifically, supplements sold in the shape of pills (therefore the name "Pillser" [pill search]). However, it kinda snowballed from there, and powder substances were one of the last things I've added. The evals need to be expanded to have more examples specifically around powder substances. However, that's a fix I know how to implement and will prioritize.

Thank you for sharing the example that you've found!
lilouartz
·vor 6 Monaten·discuss
I know Examine.com, and I've spoken to the founder a few times. I really appreciate what they are doing.

I am very open about how the site is planning to be monetized https://pillser.com/affiliate-disclosure
lilouartz
·vor 6 Monaten·discuss
That's solid advice for most people in the Western world. K2 and magnesium are sensible choices–genuinely hard to get enough of through diet alone. The bigger problem is that most supplement sales are marketing-led. That's what pushed me to at least try to make the whole process more scientific.
lilouartz
·vor 6 Monaten·discuss
That's the plan. I don't intend to own any stock. I want to focus on covering the broadest range of supplements across all of the marketplaces, having the richest data about them, and then focus on the affiliate revenue.

The affiliate revenue can be anywhere from 5% to 10% depending on the affiliate partner. Considering no overhead of support, inventory, or logistics, it's a pretty good deal for me, especially for now, while I'm still a solo founder.
lilouartz
·vor 6 Monaten·discuss
I don't want to, and I don't plan to. At a time when this happened, I was deep in my studies preparing for exams, and I just remember thinking to myself, "I cannot afford to pull myself into what could become a legal matter" I am now in better position to allocate time and attention should such claims be made again.

That said, the couple of brands that were removed were not brands that I would have wanted anyone to buy anyway. Not much is lost by not having them on the website from the perspective of fulfilling customers' journeys of finding a good product.

I do like the suggestion made in one of the comments informing customers why some brands are not visible on the website. That warning might on its own deter others from making such claims.
lilouartz
·vor 6 Monaten·discuss
Aspirin is not a supplement; it's a medication.
lilouartz
·vor 6 Monaten·discuss
Consumer Labs is definitely the furthest ahead compared to everyone else. I've been using them for many years now.
lilouartz
·vor 6 Monaten·discuss
I am more of a geek than a business shark, but when I was doing market research, I couldn't believe just how big some of the supplement marketplaces are. iHerb ($2nb+), Amazong ($8bn+), GNC ($2bn+), Vitamin Shoppe ($1bn+). However, it's a market that requires a lot of investment to enter (logistic/storage/support). I'm hoping I'm going to get my foot across the door by providing the most comprehensive solution for education, as well as discovering and comparing supplements across all of these marketplaces.
lilouartz
·vor 6 Monaten·discuss
When you're typing things into search, you're using a freeform search which is going to match the ingredients based on the partial match.

If you want to look for the specific ingredients, you can do so by clicking on the "Ingredients" of the product example: Here are the links for the Vitamin D and D3. https://pillser.com/vitamins/vitamin-d and https://pillser.com/vitamins/vitamin-d3

There is even a Google Sheet that is generated based on the data that we have, although I just noticed that it's not updating properly, so I need to fix that.
lilouartz
·vor 6 Monaten·discuss
I appreciate you letting me know. I can see it in Sentry as well. It's odd though, it looks like it's coming directly from React. There are no traces in my own codebase. I'll try to isolate it.
lilouartz
·vor 6 Monaten·discuss
I think you've mistaken Vitamin D and Vitamin D3

https://pillser.com/search?s=dfbtbc9110&q=%22Vitamin+D3%22

The cheapest price on Pillser for D3 is $0.26/mg
lilouartz
·vor 6 Monaten·discuss
That's true. US is a wild wild west in that regard. However, I am working next to clearly label which supplements have COA vs which are unverified.
lilouartz
·vor 6 Monaten·discuss
That's my dream!

That's where I want to take this project.

At the moment, my focus is on what I can do by aggregating and analyzing the available data. Extracting ingredients, normalizing them, normalizing quantities across every supplement, etc. This has already proven to be a lot bigger undertaking than I could have imagined at the beginning of this journey. I had learn a lot about databases, scraping, LLMs, and evals. But it has been a tremendously fun (if sometimes overwhelming) journey.

First, I need to figure out how to monetize what I've built so far. And maybe I cannot, in which case I will start over. But I am trying to find my niche that people uniquely value. So far I found that there are is a pull from people chasing deals (e.g. finding products containing specific ingredients with the highest price per mcg) and people seeking for niche ingredients. This is not exactly the target audience I had in mind when building this, but I am glad they are finding value.

Evolving into performing actual lab tests and producing our own high-quality supplements is my dream.
lilouartz
·vor 6 Monaten·discuss
I would love to get your feedback on what data to prioritize and how to make it easier to browse.

I've learned from my last sprint that this project can get overwhelming. So now I am making it my priority to build a community of people I can reach out to for feedback and direction. If supplements is your thing, I would greatly appreciate being able to chat with you from time to time (even if it just a quick email!)

I am at [email protected]
lilouartz
·vor 10 Monaten·discuss
That's cool Didn't know it is capable of doing it!