The litmus test of this is whether they roll it out globally. If they do, Meta truly has seen the light; if they don't, this is just a cynical attempt to butter up Trump in case he regulates them into oblivion (as one could argue they deserve).
I actually agree with you more or less entirely. I only suspect that the motivation for making such comparisons is not always so noble, however. Some of it is just plain old smearing.
That's as may be, but it's also a well-rehearsed cry of establishment media:
- "Neo-Nazi accused a fan of Nigel Farage, trial told", BBC [0]
- "Farage’s fascist past?", The Independent [1]
- "Giorgia Meloni appoints minister once pictured wearing Nazi armband", The Guardian [2]
- "Milei appoints former minister with pro-Nazi past as head of state lawyers", El Pais [3]
The first isn't anything to do with Farage, really. The rest are childhood indiscretions and one case of a bad taste outfit worn on a stag party. Google any democratically elected leader from the right followed by "nazis" and you'll find articles like this.
Because admitting that right/centre-right views are democratically popular would mean they'd actually have to grapple with the issues going on. It's cheaper and easier to make comparisons with the Nazis and play to the raw outrage of their readership than actually engage in real journalism.
Zuck is making the right noises. Time will tell.