> Without the promo code people are reluctant to try it.
Yeah, I mean I used the promo code, was just complementing that you hit on something I was jumping into regardless. Feels like most subscription kids apps are $9 a month max (I lost track of all we pay for), but I didn't blink at you being way above.
> We kinda have to know the grade level to send the right books... I haven't heard that as a privacy concern.
I might have slightly misphrased this. Basically some parents would be super involved with an app like this (we tend to be) and want to self-serve a little bit more. As a more extreme example - and not your beachhead customer for sure - there are plenty of adults who read at a low level and would feel more comfortable with there being an "other" option in there.
But I get the opposite side too. It is a lot simpler to have it tied to their school grade. I'm just sort of thinking out loud about removing barriers because I think something like this might be super useful for kids
> What do you mean by it feeling like a growth hack?
Might be a silly point of mine. But I mean by adding anticipation/delays into the mix, even though they are enforced by real-world shipping factors. There are plenty of public domain books - many of which families already own (or can print pdfs of) - that can be there to seed the collection. So the blank library on day 1 is silly.
Also, maybe I am projecting my own anticipation of the box arriving.
Another note, it seems that the requested features (privacy levels and interests) are not available for edit after registering.
Sounds like a great app, was hoping for something like this & immediately signed up
Initial onboarding flow comments
- nice product/market fit - I almost missed the promo code but wouldn't have been a barrier to paying
- imagine that at 25/mo (+ another 25 for books) it's also kind of expensive for families who are impoverished and might need it more (believe lockdowns were way way worse for their kids).
- felt like there weren't enough "none of your business" options. Like I have 2 kids of different age but similar reading levels. Even though they go to actual schools, I just selected that they were homeschooled to preserve some privacy
- wasn't clear how to handle siblings. I went with setting the options based on the one who needs it more and hopefully it doesn't get confused by both a girl's voice and a boy's voice (edit: after signing up I see the add-a-child option in the online profile)
- this should have been more clear: "Can Ello use audio recordings to provide additional features and to improve the service?". I selected no, even though I would have wanted my kid's voices saved to make the experience better for them. I just felt a single checkbox was insufficient here because there should be multiple levels of privacy+information implied (and where kids are involved that's way more sensitive an issue)
- annoying that after signing up there was no preview book available in the app, just a sad & lonely "hurry up and wait" page. would be great if there were immediately some books that they could read in case they already had them home or in the library (go with something popular here). otherwise it feels like a growth hack is being used on my kids
But looking forward. My kids really enjoy math+chess apps (esp the dragonbox family) and we usually work IRL to reinforce what the apps teach (also Epic and some others). Happy to share more thoughts, esp once they get to playing with it.
Yeah, I mean I used the promo code, was just complementing that you hit on something I was jumping into regardless. Feels like most subscription kids apps are $9 a month max (I lost track of all we pay for), but I didn't blink at you being way above.
> We kinda have to know the grade level to send the right books... I haven't heard that as a privacy concern.
I might have slightly misphrased this. Basically some parents would be super involved with an app like this (we tend to be) and want to self-serve a little bit more. As a more extreme example - and not your beachhead customer for sure - there are plenty of adults who read at a low level and would feel more comfortable with there being an "other" option in there.
But I get the opposite side too. It is a lot simpler to have it tied to their school grade. I'm just sort of thinking out loud about removing barriers because I think something like this might be super useful for kids
> What do you mean by it feeling like a growth hack?
Might be a silly point of mine. But I mean by adding anticipation/delays into the mix, even though they are enforced by real-world shipping factors. There are plenty of public domain books - many of which families already own (or can print pdfs of) - that can be there to seed the collection. So the blank library on day 1 is silly.
Also, maybe I am projecting my own anticipation of the box arriving.
Another note, it seems that the requested features (privacy levels and interests) are not available for edit after registering.