College is running an ad campaign, one of your co-workers saw it (consciously or unconsciously) earlier in the day, and that is what lead to the college coming up in conversation?
Are the founders hoping for additional kitten games? It seems that the game art is protected by copyright and trademark. And the breeding game itself is possibly covered by a patent. But what about representing this kitten data as cats elsewhere? I can't tell from the Terms of Use if this is encouraged or discouraged.
"A. You acknowledge and agree that we (or, as applicable, our licensors) own all legal right, title and interest in and to all elements of the App, and all intellectual property rights therein. The visual interfaces, graphics, design, systems, methods, information, computer code, software, services, “look and feel”, organization, compilation of the content, code, data, and all other elements of the App (collectively, the “Axiom Materials”) are owned by Axiom Zen, and are protected by copyright, trade dress, patent, and trademark laws, international conventions, other relevant intellectual property and proprietary rights, and applicable laws."
This is a cool scheme to address the problem of URL-impermanance due to the fact that DNS name ownership/control can change over time. It allows you to specify a URL plus a date.
I wrote a short blog post about the problem a few years back, and the Tag URI scheme ended up being one of the best solutions I came across, which is how I know about it. Some links in that post and comments may be of interest to people: https://masonlee.org/2009/08/21/is-the-web-sticky-enough/
https://medium.com/@paulbars/magic-internet-money-how-a-redd...