I mean the problem being described has nothing to do with US sales though. I'm sure if people ask for the time in London, 99% of they mean London UK irrespective of whether they are US based.
I've seen this topic touched on a few times recently but i feel like there is a major flaw in a the assumption that the current pandemic related loneliness/isolation can be compared to more traditional forms of loneliness/isolation.
Traditionally lonely people don't have anyone to communicate with, people in lockdown do have people to communicate with but now have to do it remotely, just doesn't seem comparable to me.
Speaking for my friendship group that is extremely socially active normally, everyone seems to have happily moved to social media and zoom drinking sessions with little ill effects.