Sorry. That should only happen once per forever. Also, it is cause the link is to appsumo.com instead of to the deal (appsumo.com/lean) which skips the email page.
Interesting. I've liked Sendgrid since when we've had issues of peoples email going to spam folder they are pretty helpful in tracking down why. (mostly saying gmail is a black whole (: )
I used to a/b test titles and all this micro stuff. Total waste of time but great mental porn. The global improvements from those tests are so miniscule it's not worth it.
Having my co-founder available for only limited time a week and tons of yelling from him have greatly improved my prioritizing ability.
We were using kissmetrics, google site optimizer and google analytics. All great tools but as we are growing we didn't like the delay in the data and didn't trust all the data integrity.
He is thinking of open sourcing our optimization engine at some point in the future.
1- About 80% of tests are producing results that don't show increase / decrease
2- Assuming things will work better is completely off. I was convinced my lightbox idea from the article was easier for the user but turned out it was annoying.
One thing is a balance of making things too annoying vs getting features that help us grow. An on going challenge of always trying to do right by our visitors and customers.
It's interesting where about 80% of our test don't produce any significant results. One test nearly doubled our conversion of email and another one that is on-going now has done about a 30% increase.