Fundamentally tying the OS to the cloud and AI makes me think this is really a pretense to move windows to a subscription model, and likely to end data privacy on windows as we know it, paving the way for ad supported OS. Two huge wins for their shareholders and upper execs. I think whether these features a good idea for users, are wanted by anyone, or if they will even work remotely like they are pitching it, is all incidental to achieving the two goals above. Just my guess though.