Also, the codebase wasn't thrown out. Some bits definitely were (we had a fair amount of legacy given 7 years), but large parts of the same team (e.g. SVP of Product, VP of Engineering) that built our product by and large designed and built the product that noon launched with.
Dubai and by the extension doesn't require any sort of exit permit to leave the country unless you're giving up your residency at which time, you go through a pretty painless visa cancellation process. Very free movement given our strong aviation culture and infrastructure.
Also, the codebase wasn't thrown out. Some bits definitely were (we had a fair amount of legacy given 7 years), but large parts of the same team (e.g. SVP of Product, VP of Engineering) that built our product by and large designed and built the product that noon launched with.