Previously facebook had a party line that each human had at most one facebook account (which was in contrast to its competitors where some humans had more than one account, e.g. @HistoryInPics), and creating an account required a few more hurdles than a single POST request. Now that businesses can create users it looks like that line has subtly disappeared.
If workplace takes off, I would expect faster growth in monthly active users because both the numerator will be larger and now business will be paying people to log in to facebook, and those users will also likely want to glance at their personal accounts, as well.
Plus, this move makes it harder for corporate firewalls to block facebook altogether, hits against google suite, and makes browsing facebook at work defensible... super interesting.
The technical document https://developers.facebook.com/docs/workplace/account-manag... includes an example to create a new user via an authenticated POST request.
Previously facebook had a party line that each human had at most one facebook account (which was in contrast to its competitors where some humans had more than one account, e.g. @HistoryInPics), and creating an account required a few more hurdles than a single POST request. Now that businesses can create users it looks like that line has subtly disappeared.
If workplace takes off, I would expect faster growth in monthly active users because both the numerator will be larger and now business will be paying people to log in to facebook, and those users will also likely want to glance at their personal accounts, as well.
Plus, this move makes it harder for corporate firewalls to block facebook altogether, hits against google suite, and makes browsing facebook at work defensible... super interesting.