I'm not sure I ultimately buy that Dropbox is expensive - for one thing, Notion now charges basically the same as Dropbox, and you don't even get file sync in the deal.
I can definitely believe that that was an objection customers had, though. I just suspect that what it really meant was another way of expressing that there wasn't PMF - if the PMF were there, they'd have willingly paid, just like they do now for Notion or Slab or what have you.
And yeah, there was definitely some energy going into trying to tie the products together more (putting Paper docs in your Dropbox folders) - and when that finally shipped it sadly made the Paper experience worse, not better.
Yeah, when signing into Paper it always felt pretty silly how the auth flow was all like "are you sure you want to share your Dropbox account info with this Paper thing?" as if it was some third-party service.
Ironically, just within the last year Paper has gotten much more integrated into Dropbox as a single UX. And… it's significantly worse: slower, clumsier, harder to navigate. (I don't think there's any inherent reason those had to be correlated; it's just that Paper has clearly been destaffed a lot in recent years, so naturally any new changes will tend to be less polished.)
And they had Paper, which was an excellent product (I was at Dropbox a decade ago; we all used Paper constantly and it was great) very close to what Notion later became. They never got it over the hump to wider PMF — like you say, a failure of product and of enterprise execution.
(Given that it was so close to Notion, I think Paper is one area where the product vision was on to something good; but they didn't succeed at product execution, connecting customer feedback to iterating correctly on product improvements.)
Eich's own company, Brave, is pushing AI plenty hard: the Brave browser promotes a "smart AI assistant" called Leo. That's much more AI integration than I see in Firefox.
Thanks for sharing that story! I love that your dream was to be the last line of defense protecting users from bad software. We need more of that, and it's sad that execs at Microsoft and others have made it harder.
I can definitely believe that that was an objection customers had, though. I just suspect that what it really meant was another way of expressing that there wasn't PMF - if the PMF were there, they'd have willingly paid, just like they do now for Notion or Slab or what have you.
And yeah, there was definitely some energy going into trying to tie the products together more (putting Paper docs in your Dropbox folders) - and when that finally shipped it sadly made the Paper experience worse, not better.