I’m curious what their best-case outcome is here. It’s fully transparent at this point that Apple has no appetite for a third party iMessage client on any platform and will take whatever technical steps needed to prevent this from happening.
I’d wager heavily that even if Beeper plays cat-and-mouse to the point where they’ve exhausted Apple’s budget for blocking them and somehow managed to avoid Apple’s legal team putting a stop to things via other channels (very unlikely), Apple’s next move would likely be to release some kind of official iMessage Android client rather than cede control of the space to Beeper.
It’s easy to read this as a pure publicity stunt on Beeper’s behalf, but that’s not what I’m getting from the tone and content of these announcements. And I also don’t think the market for a paid all-in-one chat app is large enough to justify the expenditure that this iMessage for Android project represents, if the endgame is ultimately a PR stunt.
They seem too smart to realistically think that Apple is going to just shrug and let them continue unbothered after a few rounds of back-and-forth, so what are they playing at?
I’d wager heavily that even if Beeper plays cat-and-mouse to the point where they’ve exhausted Apple’s budget for blocking them and somehow managed to avoid Apple’s legal team putting a stop to things via other channels (very unlikely), Apple’s next move would likely be to release some kind of official iMessage Android client rather than cede control of the space to Beeper.
It’s easy to read this as a pure publicity stunt on Beeper’s behalf, but that’s not what I’m getting from the tone and content of these announcements. And I also don’t think the market for a paid all-in-one chat app is large enough to justify the expenditure that this iMessage for Android project represents, if the endgame is ultimately a PR stunt.
They seem too smart to realistically think that Apple is going to just shrug and let them continue unbothered after a few rounds of back-and-forth, so what are they playing at?