He didn't really "do" anything, he just spoke honestly. That's what he actually genuinely believed and how he and his company operated. The shock and awe is from the curtain being pulled back and the seedy underbelly of sales, marketing, and capitalism being exposed.
Ratner just got complacent and forgot he was on a hot mic.
>The well-known “8 x 8” rule — you should drink eight 8-ounce glasses of water a day — is not only daunting, it’s unfounded. In fact, nobody is sure where the idea came from, and science doesn’t support it. “It has no basis in fact,” says Michael Farrell, a professor at Monash University in Australia, who studies how the brain responds to thirst and other sensations.
> The average adult woman should consume about 11.4 cups of fluid per day (a cup equals 8 ounces) and men should consume 15.6 [...] Subtracting the 20% of water consumed through food, that means the average woman should drink about 9.1 cups of fluid daily, and a man should drink about 12.5.
8 times 8 ounces per day of fluid is 64 ounces of fluid per day, whereas ~9 cups per day of fluid times 8 ounces/cup is ~72 ounces of fluid per day. So isn't the recommendation actually _more_ than the 8x8 adage?
That is even more illuminating. They eat primarily unrefined carbs like rice, corn, and plantains, 2400~2700 calories worth of it a day (more than I eat!), and yet they are very healthy and fit. Considering the numbers, it really looks like the difference is the amount of physical activity.
I think that sedentary humans are just not supposed to eat as much as we think or want to do.
Exactly. Humans are meant to move, and not moving makes us fat. Now that we're extremely sedentary, we literally have no use for the amounts of rice and pasta we consume. We're victims of our own success.