As someone pretty close to this camp, it comes down to your last bullet point - needing to do it, in my opinion. A smaller subset of those people will also learn VBA for the same reason-it helps them get their job done. The benefit those two have is that they are either built in to the tools already (VBA), or a DBA does most of the set up and the used mostly just runs queries against it and doesn't have to worry too much about indexing, performance, schemas, etc (SQL). If I were to try to turn them onto python, it'd be an effort to get it installed and then get them to use the commandline.