Beyond the scope. The DA didn't say he wanted them to offer more thorough background checks or threaten to shut them down if they didn't. Likewise, afaik, he's also not going after taxi companies saying drivers aren't allowed to drive if they have records, because it's not illegal.
That said, I think it's completely reasonable for the city to ask these companies to stop lying to consumers to make us feel safer for the sake of their revenue.
I'm totally for innovation and everything that comes with it though. I want these companies to succeed (well, maybe not Uber) but them behaving in this way is going to make it more difficult from a legal perspective for the startups of tomorrow.
Anyway, does anyone know if there's any type of 'Startup Legal Counsel' where companies that are innovating faster than the the law is able to evolve can be advised on the laws they may be breaking or help them lobby to get relevant laws updated faster before it has to get to this point? Or should they just know better?
One of the longer term benefits for Starbucks that stands out to me the most is the long-term brand loyalty these folks will have. They'll be walking, talking advertisements for the greatness that is Starbucks for all the good they've done for them. I wish more companies understood that treating your people well is one of the best marketing tactics you can employ.
By and large, companies are only going to make decisions that positively impact their bottom line, and sometimes it just so happens that those decisions align with the best interest of their employees. This is definitely one of those moments. Not to say that Starbucks' intentions aren't genuine, but it's hard to ignore the obvious positive impact this is going to have for them. I always wonder about what matters more to these companies (employee welfare or their bottom line), but I guess it doesn't much matter if the employees are happier and better off for it in the end.
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