HTML is not for non-technical people. The angle brackets alone are a stumbling block. I often point people to Google sites. Easy to set up a site and free. What it lacks are features and customizability, but those are the opposite of what non-technical people need. If the person is willing to pay, then I suggest SquareSpace.
Any solution that requires that something be installed or configured is not appropriate for non-technical people.
I should add that, in my experience, technical people are not well positioned to recommend solutions for non-technical people, which is why computers have not become any easier to use in 40 years. Those who regularly support or teach to non-technical people are in a much better position to understand what's appropriate.
The article has some logical flaws. The allegation is that wind turbines kill birds, not that they chase them away. There was no evidence at all that oil and gas drilling kills birds, only that their numbers are decreased in that area. Perhaps oil and gas drilling does kill birds; if so, the article's author should have explained how that happens. True, global warming might also kill birds, but none of the evidence in the article was about the effects of global warming.