Okay, so brand fail. I've using linux since my first lead dev introduced me to it back in '97-98, and it used to take a weekend to get set up right, and the only help on the newsgroups or BBS's was to RTFM. So maybe the brand could work for others, but I have not seen any really positive images of the brand. Ugly Gnu ink mascot, Restrictive GPL Licence that is less about sharing and more about control, Richard Stallman unable to give it a rest. The brand isn't a good one.